What is SEO and why is it important? SEO or Search Engine Optimisation is the term used to describe a number techniques you can use to increase the visibility of your company online. SEO may involve some time invested, but it is worthwhile to increase traffic and enquiries through your website Why is SEO so […]
Forecasting cash flow
Forecasting cash flow Why you need to forecast your cash flow Cash flow is the lifeblood of your business. And when it comes to cash flow management, preventing cash issues is far easier than trying to solve these issues after the event. Positive cash flow comes from balancing your income (the cash inflows) against your […]
Make your business more profitable
Make your business more profitable Making a profit isn’t something that happens overnight – to create a good return from your business you need a clear focus and a well thought-out strategy for increasing profitability. This means reviewing your business model and looking at every area of the business, to see where you can cut […]
What is content marketing and why is it important?
What is content marketing and why is it important? Content marketing is engaging potential and current customers by speaking about what matters to them. It’s not a ‘hard sell’, but genuinely winning their interest – consistently sharing valuable content helps build a long-lasting relationship with your audience based on continually showing that you value their […]
Amplify your business with social media
Amplify your business with social media Social media is an amplifier. It’s also an extremely cost-effective method of marketing. Social media is an extension of your voice, personality, values, and aligned connections. It enables you to grow your reach and entertain your existing customers and their connections. It’s common for customers and prospective customers to use […]
The importance of tax planning for directors
The importance of tax planning for directors Paying tax is something you’re likely to see as a necessary (but not hugely enjoyable) part of running your business. But are you doing enough to plan your own personal tax liabilities? As a director, you’ll pay your income tax annually on a self-assessment basis. But there are […]
Automation can ease your business workload
Automation can ease your business workload Small and medium-sized businesses are spending on average 120 hours a year on admin tasks, according to recent research into productivity at UK SMBs. If your people are spending 120 hours wading through tedious and unproductive admin, that’s bad for the business and for your overall efficiency. Fortunately, technology […]
15 ideas to reach more people on Facebook
15 ideas to reach more people on Facebook Social Media has given small business an amazing tool to reach customers. It is more dynamic than your website and it can be a great way to bring prospects and customers back to your website for more information or to make a purchase. Your social media pages […]
Advertising Your Business Online? Where Do You Start?
Advertising Your Business Online? Where Do You Start? There are a number of ways to advertise online. What is the best strategy for your business? The right campaign will depend on your products or services, who your customer is, and what you want them to do. Before you start, make sure you’ve brushed up your […]
