Looking for a little more work-life balance? Sometimes it seems impossible when you are in the thick of it. The following ideas might help provide some light at the end of the tunnel. Prioritise – Work often dictates to us, rather than the other way around. Create a list of all the things that need doing […]
Planning For Seasonal Dips In Income
Seasonal dips in income can be highly challenging when you’re a small business. But there are proactive ways to predict, plan for and overcome these dips in revenue. The key to dealing with seasonal dips is to know when they’re most likely to occur, and to have measures in place to spread your income and […]
Understanding Who Your Customers Are Is Essential For Your Business
Successful businesses really understand their customers. Knowing your target audience is half the battle when it comes developing successful marketing activities. When you understand the specific characteristics and needs of your customer base, you can deliver your solution at the right price, in the right place and in their language. Learn more about your customers […]
Nail Your Marketing Goals This Year
Marketing is all about making a connection with people looking for solutions. And now that we (mostly) control most of the channels we advertise through such as your website, your Facebook page, your Instagram feed or your email database, it’s time to make the most of them. Build some time into your day to ensure […]
Recruiting New Staff? Start With A Plan
When you are employing staff, there are a number of things to consider for your business. Before you place the job ad, review your current staffing. Is there existing talent and capacity within your team that could cover the role? When you’ve established that your current staff capacity requires you to hire, you’ll want to […]
Keeping Yourself, Your Business And Your Customers Safe Online
Access to the internet is a business imperative to connect to customers, transact business and network across geographies and industries. Likewise, a concern for individuals and companies operating online is keeping sensitive data and information secure from cyber criminals and hackers. Supporting customers with security The day to day impact of cyber crime has become […]
Your Small Business Has A Great Story To Tell
Your small business has a great story to tell. If you are looking to employ a PR consultant to help drive media coverage, make sure you have done your ground work for your best chance of success. Here are the four questions to ask internally: 1. Have you nailed your value proposition and business objectives? […]
Set The Right Growth Goals For Your Business This Year
If you’re going to grow your company in the right way, pinning down your goals and having a clear vision for the business from the outset is vital. You may want to increase profits and create an income that supports your lifestyle, or you are looking to increase market share and aim for hypergrowth. You […]
The Benefits of Creating a Holding Company
Once your business gets to a certain size and turnover, there’s real value in assessing the company structure. You can evaluate it to check how to make things more tax-efficient. Setting up a holding company is one way to start creating an ordered and effective group structure. And by moving any surplus cash up from […]
