Access to the internet is a business imperative to connect to customers, transact business and network across geographies and industries. Likewise, a concern for individuals and companies operating online is keeping sensitive data and information secure from cyber criminals and hackers. Supporting customers with security The day to day impact of cyber crime has become […]
Your Small Business Has A Great Story To Tell
Your small business has a great story to tell. If you are looking to employ a PR consultant to help drive media coverage, make sure you have done your ground work for your best chance of success. Here are the four questions to ask internally: 1. Have you nailed your value proposition and business objectives? […]
Set The Right Growth Goals For Your Business This Year
If you’re going to grow your company in the right way, pinning down your goals and having a clear vision for the business from the outset is vital. You may want to increase profits and create an income that supports your lifestyle, or you are looking to increase market share and aim for hypergrowth. You […]
The Benefits of Creating a Holding Company
Once your business gets to a certain size and turnover, there’s real value in assessing the company structure. You can evaluate it to check how to make things more tax-efficient. Setting up a holding company is one way to start creating an ordered and effective group structure. And by moving any surplus cash up from […]
What is SEO and why is it important?
What is SEO and why is it important? SEO or Search Engine Optimisation is the term used to describe a number techniques you can use to increase the visibility of your company online. SEO may involve some time invested, but it is worthwhile to increase traffic and enquiries through your website Why is SEO so […]
Forecasting cash flow
Forecasting cash flow Why you need to forecast your cash flow Cash flow is the lifeblood of your business. And when it comes to cash flow management, preventing cash issues is far easier than trying to solve these issues after the event. Positive cash flow comes from balancing your income (the cash inflows) against your […]
Make your business more profitable
Make your business more profitable Making a profit isn’t something that happens overnight – to create a good return from your business you need a clear focus and a well thought-out strategy for increasing profitability. This means reviewing your business model and looking at every area of the business, to see where you can cut […]
What is content marketing and why is it important?
What is content marketing and why is it important? Content marketing is engaging potential and current customers by speaking about what matters to them. It’s not a ‘hard sell’, but genuinely winning their interest – consistently sharing valuable content helps build a long-lasting relationship with your audience based on continually showing that you value their […]
Amplify your business with social media
Amplify your business with social media Social media is an amplifier. It’s also an extremely cost-effective method of marketing. Social media is an extension of your voice, personality, values, and aligned connections. It enables you to grow your reach and entertain your existing customers and their connections. It’s common for customers and prospective customers to use […]
