How’s your conversion rate?
Somewhere along the lines of: “not as high as I would want it to be.” Right?
If that’s you, then let’s discuss a bit about your calls-to-action (CTA). Because they are probably the most effective tool when it comes to your conversion.
Simply put, a compelling CTA should increase your conversion rate.
But what if you’ve spruced up your calls-to-actions and now they’re as irresistible as they can be, but you still haven’t noticed a significant increase in your conversion rate? What then?
You might be sabotaging your CTA without even realising it.
I see this every day, smart marketers and business owners damaging their CTA without even knowing it…
No worries, though, there is a cure for it.
Let’s take a look at the most common ways you might be sabotaging your calls-to-actions and how you can fix it.
You’re scared of using too many CTAs
There’s sort of a confusion when it comes to deciding on how many CTA you want on your page. Some may stick to having one main CTA while some may go with one primary CTA and a couple of secondary ones.
How many are too many? There is no right or wrong answer to this question, I’m afraid.
The issue is not about how many but how effective they are. Ask yourself: Is my CTA efficient? Does it achieve the goal it is supposed to?
The problem with multiple CTA is the actions they encourage are not supporting the goal of optimising your conversion rate.
Solution: Check if your calls-to-action are effective in encouraging users to do exactly what you want them to do. This is what CTA are for.
Are your calls-to-action irresistible? 5 Tips On How To Make Your Call To Action Irresistible
You keep your CTA content generic
Here’s a good rule of thumb: your call-to-action should match the content on the page.
This might not be a problem if your content is mostly genetic. But when you have a good deal of customised content on your website, you might want to consider matching your CTA to your content.
Tip: Customise your CTA offer to match the content of your page. It will have a good influence on your conversion rate.
Your CTA design is outdated
Is your CTA click-through rate dropping?
There’s a good chance your users are being overexposed to the same design. Keeping things the same on your website for a long time can have that effect. It might be time for a CTA makeover.
Advice: When researching for a CTA design choose something that will stand out and immediately grab your users’ attention. A CTA should pop-out and entice your users to click on it.
Your CTA are too sophisticated and smart
When it comes to your CTA the best thing you can do it keep it as simple and clear as you can. Calls-to-action should basically give a clear instruction to your users not expand their vocabulary.
Tip: Using sophisticated and smart words and phrases in your CTA can be confusing, not to mention counterintuitive. Dumb it down, keep it simple!
Your CTA is and has always been at the end of the page
Guess what? People rarely read your entire blog posts.
And by rarely I mean most of your readers won’t even make it to 60% of your blog post.
Instead of letting this reality check sink in and discourage you, here’s something you can do about it: move your CTA.
The best way to figure out which is the right placement for your blog posts is by experimenting with different placements. Now you know that putting it at the bottom of your page isn’t helping, you can try experimenting with slide-in, in-line or sidebar CTA.
The possibilities are endless. Try some of them out and see what works for you.
You might also be interested in: 7 Tips To Help You Easily Keep Up With Social Media Trends in 2017
Your old pages have old or no CTA
Why should you spend your already limited time on updating CTA on old pages?
Here’s a golden rule of content marketing: if your page is still up (live, public) it might still get traffic. You might see old pages as a lost cause, but all I see is potential.
Updating your old pages might be an easy alternative to creating a new load of content from scratch. Now if you thought updating old content takes time, think about how much it takes to create content from scratch. Yes, a whole lot more.
Advice: Go over your old content regularly: once every quarter of year for frequent bloggers and twice a year if you post up to 1-3 times a week.
Update your on-page content and your CTA accordingly. Now that you know which are your tendencies to sabotage the effectiveness of your calls-to-actions the first step to recovery is done.
The next step is asking for help. I can assist you in finding the right strategies to optimise your conversion rate and some great methods to spruce up your CTA. Let’s get in touch now.
