On-Page SEO Optimisation. Three words that might instantly bring chills down your spine
Listen, I know SEO optimisation is not a fun Friday topic, but the truth is we need it.
If you want your page to rank higher in search results, you need all the SEO you can get.
Here’s the good news – you don’t need an instruction manual in order to optimise your pages. You only need to understand these five effective steps that I’m going to share with you.
Now here comes the good part…
1. There is such a thing as too much keyword repetition (and it’s not a good thing)
I’m sure you’ve heard SEO optimisation rules such as, “use a keyword (keyword phrase) once every 100 words.”
This tip might have worked back in 2012 when Google’s algorithms were different. But things have changed.
Welcome to 2017 where Google’s algorithm is more interested in how people interact with your page than how many repetitive keywords you have in your blog post.
Don’t get me wrong, keyword repetition is still useful when used sensibly. And by sensible I mean – include your keyword in your title, description and your copy.
[ctt template=”7″ link=”B2lyW” via=”yes” ]Tip: Don’t focus on keyword repetition rules. Instead, focus on writing relevant and high-quality content. User interaction will boost your ranking, not keyword repetition.[/ctt]
2. Simplistic keywords won’t cut it anymore
Forget about the notion that a certain keyword placement is going to trick Google into ranking your page higher. It’s not how it works.
Here is what works, though – searcher intent.
Delivering content your users are interested in and answering your audience’s relevant questions.
A great way to figure out what your audience is interested in is doing simple keyword research.
How? AdWords can help you…
- Type in a general keyword you are interested in.
- AdWords will filter a list of relevant searches your users made based on (or containing) that keyword.
Once you’ve made your keyword research, you’ll have a clear picture of your audience’s interests and questions. Which will give you the tools to create relevant and top quality content for your target audience.
This is the secret source (not so secret anymore) to a higher ranking.
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3. The ace up your sleeve – related topics
Using relevant related topics in your content helps Google in their quality analysis.
In other words, when Google identifies your wise use of related words and topics in a piece of content instead of repetitively using one single keyword, they identify that piece of content as accurate, qualitative and relevant for your audience. Therefore, will rank it higher.
Tip: You can find your relevant related topics in AdWords.
Hint: Follow the steps from #2.
4. On-page optimisation beats link-building
The simple truth is nothing can save a low-quality piece of content, not even link-building. Not anymore.
Relevant and qualitative content will always have ranking priority as opposed to link-building alone. Make sure you focus your attention on your content.
Content is still king, haven’t you heard?
You might also be interested in: How To Accelerate Your Content Review And Approval Process
5. It all comes down to creating topical authority
Well, if you’ve understood and implemented the steps we’ve discussed so far, topical authority should come as a result of your hard work.
What is topical authority?
Topical authority is the topic your brand associates with online. You create these associations through keyword optimisation, related topics and consistent quality content.
The perks of creating topical authority? Trust and higher ranking.
On top of everything we’ve discussed so far there are a few more effective tactics to help you create topical authority online:
- Create online and offline campaigns that associate your brand with a specific topic
- Collaborate with influencers in your field with authority over the topic you want to associate with
- Publish content that tackles your specific topic from different point of views.
We already agree on the fact that we need on-page SEO optimisation in order to have higher ranking pages. Right?
Now that you have these effective tips to implement for your on-page optimisation, I hope SEO is less of an intimidating topic.
Are you ready for some higher ranking pages? Let’s get to work!
I can help you find the right strategies and social media channels for your content marketing strategy and help you with your SEO optimisation process. Let’s get in touch now.
