Your brand is an integral part of what makes your business unique. So, keeping your brand style consistent across all communications, marketing and online channels is important – and this is where having a brand style guide can become invaluable. A brand style guide is a key document that sets out the rules and guidelines […]
Using Testimonials and Case Studies to Transform Your Business
Good reviews are gold for your business. You can spend all day telling people how wonderful and great your product or service is, but what they really want is proof. Showcasing testimonials and written or video case studies is a great way to do that because prospective customers are less inclined to believe what you, […]
Your Business Recovery Plan
As businesses emerge from Covid-19 restrictions, for many ‘Business as Usual’ has become ‘Business Unusual’. So, how do we navigate our way towards a sustainable new normal? During lockdown, we focused on crisis management, activating relevant Government support packages and doing our best to build cash war chests. Now we enter the recovery phase on […]
Improve Your Work-life Balance
Most of us aim for work-life balance, but it can be a tricky thing to do when everything gets busy. Here are a few tips that might help at any time of year: Take holidays – Holidays are great for allowing you to reset your thinking and refresh your mind. Encourage your staff to do […]
What Is Inventory Accounting? – and Why It’s Important
Keeping track of your inventory, the time it takes to sell and the profit made on each product is essential if you want to manage your business effectively. What counts as inventory? Inventory is anything you buy to on-sell, including fully-completed items to sell in your store, products that you install in people’s homes or […]
What to Expect From ATO Risk Reviews and Audits
ATO audits can happen any time to a business, but now with JobKeeper, early release of super and COVID-19 cashflow boost payments, the ATO will be reviewing and auditing a lot more businesses in the future. The ATO will usually conduct a risk review initially, to determine if there are compliance issues that warrant a […]
Why Use Xero? The Benefits of Cloud Accounting
Xero offers your business a simple, yet powerful, way to manage all your finances in the cloud. With Xero as your core finance system, you get real control over every element of running your business, from basic bookkeeping right through to efficient online invoicing, live bank feeds and detailed financial reporting. Helping you run your […]
Key Strategies for Motivating Employees
Every business wants a team of inspired, engaged people working hard to achieve shared goals, but getting and keeping employees motivated can be tricky. Every person is different and what drives one person may not motivate another. For some it may be money, others want recognition, while others find motivation within themselves and just get […]
Reaching Your Customers Online at the Right Time
Of all the industries that have been disrupted by the digital age, marketing is one that has changed the most. Gone are the days when an advert in the phone book or local newspaper made the phone ring. The principles of marketing are still about understanding your customers and defining the problem you solve for […]
