Did you know people spend a third of their time online on some type of social media channel?
How can you make this beneficial for your online business? Social Media Optimisation is the key!
As an online business owner, it’s best to be aware of the latest marketing strategies that can help you bring new customers.
If you’re still wondering if there’s a connection between your website and your social media strategy, read on and you’ll find some good answers in this article.
Let’s find out if there’s a link between them and discover good ways to maximise your web traffic by using social media.
Website VS. Social Media
Is there a connection between them?
Well, let’s take a moment to think about it: if you want to build an online presence, you need both website and social media platforms, right?
This means they’re a different component of the same whole, so they should work together in order to achieve your online goals.
Your website and social media are the hands while your business is the body. You can live without one hand, but your achievements are greater if your both hands co-operate.
If one of your goals is to generate traffic back to your website and grow your business then social media optimisation can be very helpful.
You may also be interested in How To Create Your Digital Marketing Strategy? A Step-By-Step Guide
On social media, you can connect with your customers, tell them your story, be creative and ultimately sell your products or services.
For instance, let’s take Nike and their efficient use of social media. Nike engaged its community, rose brand awareness in a way that nowadays dominates their competitors. Besides their website, Nike is also active on Facebook, Instagram, Twitter, Pinterest, Google + and Youtube.
Check out this great example of how Nike chose to raise awareness on equality.
Tip: Remember, your website should be mobile responsive, Google prioritizes mobile-friendly websites.
Remember, your website should be mobile responsive, Google prioritizes mobile-friendly websites.
How can you generate web traffic through your social media optimisation?
You’ve probably heard about the importance of optimising your website for search engines.
But did you know, you should be doing the same for your social media pages? Social media can increase your position within the search engines in terms of SEO.
Social media is all about being social!
But why would you, as a brand, invest your valuable time and effort being social?
Because social media communities generate publicity, which creates visibility, helps you raise brand awareness and become a trustworthy authority in your field.
In a nutshell, it creates a community that trusts and supports your brand.
Tip: Make your website is social media friendly.
If you’ve been using SEO so far to fuel your marketing campaigns, now’s the time to pair it up with SMO (Social Media Optimisation) in order to maximise your online reach!
Ready for some Social Media Optimisation (SMO) tips?
An SMO strategy focuses on growing your online presence. Its main goal is to generate traffic to your website and increase your brand awareness.
Tip: Make sure your social media sharing buttons on your website aren’t missing. But don’t overdo it.
In order to generate traffic you can optimise:
- Your strategy
- clearly define your goals
- create engaging content to build a community
- do keyword research
- use CTAs (Call To Action]
- Your profiles
- profile photo
- catchy bio
- Content (content drives social media, content is king!)
- Your posting schedule
- Track & improve your social analytics (to identify the type of content that works best)
You may also be interested in 6 Tips For A Successful Instagram Marketing Strategy
Ready to optimise your social media?
Social media can be a powerful weapon to increase your brand awareness and your web traffic. Now you know why so many brands use social media in their online marketing strategies. Consider this as your initiation to the underworld of social media optimisation!
Are you looking for some qualified advice to guide you through your journey? I can help you, let’s get in touch today.
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