The Keiretsu
Marketplace.
“A network of businesses with interlocking relationships and mutual obligations — collaborating to create outcomes no single firm could achieve alone.”
An invite-only network of Australia’s most trusted professional service partners — curated by Shuriken for Black Belt clients who demand more than a referral list.
Founding Partners
Invite Only
Partner Per Category
Access Required
Not every partner earns
a seat at this table.
Shuriken clients trust us with their most important decisions. The partners we refer must meet the same standard we hold ourselves to.
Clarity — One Right Answer
One partner per category. No competing referrals. No confusion. If they’re in the Keiretsu, AJ has personally vetted them.
Accountability — Held to the Standard
Keiretsu Partners are held to the same standard we hold ourselves. Poor outcomes end partnerships. No exceptions.
Risk & Resilience — Protected at Every Step
Partners protect your clients from the risks they don’t see coming. The network is built to make practices more resilient, not just more profitable.
Enterprise Value & Exit — Built to Be Worth Something
Every Keiretsu partner is chosen because they increase the enterprise value of your practice. Full access is earned at Black Belt.
Meet the Keiretsu.
Nine specialists. Nine categories. One standard: the best in Allied Health advisory in Australia.
AJ Jeffers
Architect of the CARE Framework and curator of every Keiretsu partner. AJ built this network because his clients deserve better than a Google search. He personally vets every partner and delivers Black Belt Boss Checks.
Seat Available
Invitation Only
Seat Available
Invitation Only
Seat Available
Invitation Only
David Martin
PLI Insurance Brokers. 20+ years in Professional Indemnity, D&O, Cyber, and Tax Audit Insurance for Allied Health and professional service firms.
Seat Available
Invitation Only
Seat Available
Invitation Only
Seat Available
Invitation Only
Seat Available
Invitation Only
Founding Partners.
One partner per category. Every seat earned, not purchased.
Insurance & Risk
PLI Insurance Brokers
Professional Indemnity & Business Insurance
Boutique insurance brokerage founded by David Martin — 20+ years specialising in Professional Indemnity, Directors & Officers, Cyber, and Tax Audit Insurance. Dedicated coverage for Allied Health and professional service firms.
Legal — Commercial & Practice Law
Legal Services Partner
Corporate & Commercial Law
This seat is reserved for an invited legal partner. Keiretsu membership is by invitation only — curated for excellence in Allied Health practice law.
Seat Available — Invitation Only
Financial Planning & Wealth
Financial Planning Partner
Wealth Management & Financial Planning
This seat is reserved for an invited financial planning partner. Specialists in practice owner wealth, SMSF, and exit wealth strategy.
Seat Available — Invitation Only
Finance & Lending
Finance & Lending Partner
Practice Finance & Equipment Lending
This seat is reserved for an invited finance and lending partner. Practice acquisition finance, equipment lending, and working capital for Allied Health operators.
Seat Available — Invitation Only
Technology & Systems
Technology Partner
Practice Management Software & Digital
This seat is reserved for an invited technology partner. Practice management software, digital transformation, and tech stack advisory.
Seat Available — Invitation Only
HR & Recruitment
HR & Recruitment Partner
Allied Health Recruitment & Workforce
This seat is reserved for an invited HR and recruitment partner. Clinician attraction, retention, and workforce strategy for Allied Health practices.
Seat Available — Invitation Only
NDIS & Compliance
NDIS & Compliance Partner
NDIS Registration & Provider Strategy
This seat is reserved for an invited NDIS specialist. Registration, audit preparation, compliance systems, and provider strategy for Allied Health practices.
Seat Available — Invitation Only
Marketing & Growth
Marketing Partner
Allied Health Marketing & Patient Acquisition
This seat is reserved for an invited marketing partner. Allied Health marketing, referrer relationships, and patient acquisition strategy.
Seat Available — Invitation Only
Property & Real Estate
Property Partner
Commercial Property & Practice Premises
This seat is reserved for an invited property partner. Commercial leasing, practice premises, and property investment strategy for Allied Health owners.
Seat Available — Invitation Only
How membership works.
Keiretsu membership is earned, not purchased. Every partner enters through a structured process designed to protect the network’s integrity.
Nomination
A current Keiretsu member or Shuriken principal nominates your firm. Membership cannot be self-initiated — every partner enters by invitation.
Due Diligence
Shuriken’s partnership committee reviews your credentials, client outcomes, and alignment with our standards. Typically 5–7 business days.
Partner Agreement
Successful candidates receive the Keiretsu Partner Agreement — outlining mutual referral protocols, service standards, and network conduct expectations.
Onboarding Session
A dedicated onboarding call with the Shuriken team. We align on client profiles, referral workflows, and introduce you to the existing partner network.
Active Membership
Your profile goes live on the Keiretsu Marketplace. You receive referrals, co-marketing opportunities, and access to Dojo Days events.
Three levels.
One standard.
Keiretsu Partners are structured across three tiers based on commitment, exclusivity, and depth of integration with the Shuriken ecosystem.
Associate Partner
Category-specific access to the Shuriken client network. Ideal for specialists entering the Allied Health advisory space.
- Directory listing on Keiretsu Marketplace
- Referral access from Shuriken accountants
- Keiretsu Intelligence newsletter
- Dojo Days Day 1 attendance
- Co-branded content opportunities
Premier Partner
Deep integration with the Shuriken CARE Program. Preferred referral status and event co-sponsorship rights.
- Everything in Associate
- Preferred referral status — first call in category
- CARE Program module integration
- Quarterly Drinks sponsorship rights
- Dojo Days Days 1 & 2 attendance
- Joint webinar and content rights
Founding Partner
The inner circle. Exclusive category ownership, Black Room access, and co-investment opportunities via the Keiretsu network.
- Everything in Premier
- Exclusive category ownership — no competitors
- Dojo Days all three days incl. Black Room
- AJ co-introduction to Black Belt clients
- Co-investment deal flow access
- Annual strategy session with AJ
The Keiretsu Code.
This is not a directory listing. Keiretsu membership comes with obligations — and privileges. Every partner commits to the same standard, the same reciprocity, and the same code of conduct. These are the rules that make the network worth being in.
Confirmed
on Admission
Per annum — tier-dependent
Annual investment is structured by tier (Associate / Premier / Founding) and confirmed at the point of admission. Investment covers full membership inclusions listed below. No hidden fees. No surprises.
Exclusivity & Integrity
One partner per category. You do not compete with other Keiretsu members. You do not refer clients to competitors of the network. If you’re in, you’re all in. Breach of exclusivity terminates membership immediately.
Reciprocal Referrals
Every Keiretsu partner is expected to actively refer within the network. When a client of yours needs a service covered by another Keiretsu member, you refer them — no exceptions. The network only works if everyone works it.
Service Standards
Shuriken clients are high-value, high-expectation Allied Health practice owners. Every partner is held to the same standard AJ holds himself to. Poor outcomes, slow responses, or client complaints end partnerships. No second chances on service failures.
The Reciprocal Referral Fee
Every Keiretsu partner agrees to a 10% reciprocal referral fee on any revenue generated from a client referred by another Keiretsu member or by Shuriken Advisory Group. This applies in both directions — Shuriken pays 10% to partners on referred work, and partners pay 10% to Shuriken (or the referring member) on work generated through the network. This is the engine of the Keiretsu. It aligns incentives, rewards referrers, and ensures the network stays active. All referral fees are tracked, invoiced, and paid quarterly.
Post
Every Keiretsu partner commits to a minimum of one piece of content per month featuring the Keiretsu network — a LinkedIn post, article, case study, or co-branded piece. You amplify the network. The network amplifies you. Silence is not an option.
Host
Every Founding and Premier partner co-hosts at least one Keiretsu event per year — a webinar, a workshop, a Dojo Day session, or a client roundtable. You bring your expertise to the room. You build your profile. You deepen client relationships across the network.
Toast
Every Keiretsu partner attends the Quarterly Drinks and Annual Dojo Day — in person, no exceptions. This is where the relationships are built, the deals are done, and the network compounds. You show up. You celebrate wins. You are present in the room.
Request your invitation.
The Keiretsu has one partner per category. If your category is open and you meet the standard, AJ will be in touch within 48 hours.
Currently open categories: Legal, Financial Planning, Finance & Lending, Technology, HR & Recruitment, NDIS, Marketing, Property.
Existing Shuriken clients seeking access to Keiretsu Partners should speak to their accountant or contact us here.