• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Shuriken Consulting

beyond the numbers

  • Pay your Bill
  • Tax Calculator
  • Contact Us
  • About
    • Privacy
  • Webinars
    • ATO Targets Cash Business
  • Services
    • Setup
    • Company Setup
    • Education
    • Finance
    • Insurance
    • Compliance
    • Bookkeeping
    • Tax and Accounting
    • Cloud Accounting
    • SMSF
    • Growth
    • Advice
    • Business Structure
    • Business Valuations
    • Wealth Team
  • Digital
  • International
  • Locations
    • Sydney CBD
    • Hornsby
    • Dural
    • Manly

Andrew Jeffers CEO / August 11, 2017

The WHAT, WHY and HOW Of Social Media Content Curation

social-media-content-curation

What is content curation?

Why do I need it?

These are precisely the questions I want to answer for you in this article.

And that’s not all…

As a bonus for sticking around and reading, I’m going to also share some practical ways to make your content curation less time-consuming.

Let’s find out all you can about content curation and why you need it…

WHAT is content curation?

The word “curation” might sound funny to you, but don’t let appearances fool you. It’s serious business.

According to Wikipedia, content curation is “the process of gathering information relevant to a particular topic or area of interest”.

In other words, content curation is the process of constantly searching, organising and sharing relevant, top quality content on a specific topic for a specific target audience.

WHY should you consider social media content curation?

Consistently creating high-quality content (blog posts and social media posts for a variety of social networks) takes a lot of time and effort. Not to mention the struggle of coming up with new, original and relevant topics on a daily basis!

Nearly impossible.

There are a few good reasons why you should consider content curation. Let’s take a look at a couple of them:

  • No matter how great your organisational skills are, when you’re working with a team you’re always going to have gaps in your social media marketing plan. Content curation can help you fill in those blanks easily.
  • It will help you create a reliable follower base. Just think about it: constantly sharing content from reliable sources can convince users you are also a reliable source – soon, they will start coming to you for answers.

You might also be interested in: 4 Great Ways To Rescue Your Top Performing Old Content

HOW to curate the right type of content?

As you can imagine, curating top quality content can be quite time-consuming.

With so much online information, how can you identify the right sources for you?

You need some reliable tools and the right approach to curate your content like a pro.

Here are a few reliable tools you can try:

  • Use your Facebook News Feed to your own advantage. Every Facebook business page has the potential of becoming an amazing content curation tool. How? By following the pages in your industry that provide quality content.

How? Go to Insights tab – click on Pages Feed – click on Like other pages and from then on feel free to like all of your industry’s top influencers.

  • Create a Twitter list of influencers or top trending hashtags. Here you’ll learn how to create your list on Twitter step by step.

Now that you have the tools, let’s find out more about that right approach I’ve mentioned earlier.

1. Find out what your audience likes most

Does your audience prefer blog posts, videos, podcasts, quizzes?

Your Facebook Insights can help you find out what your target audience likes to click on.

Look out for certain patterns of increased engagement on your posts.

For example, let’s say you identify a 23% increase in engagement on some videos you posted last month. Focus on curating video posts this month.

2. Make sure your sources are reliable

This is an essential step to your content curation.

When curating content, research your sources thoroughly.

[ctt template=”7″ link=”q97W8″ via=”no” ]When curating content, research your sources thoroughly.[/ctt]

The content you share must be top quality. Otherwise, don’t even bother sharing it because it will do your business more harm than good.

Here are a few questions you could ask yourself before sharing any piece of content:

  • Did the writer clearly answer the question posed in the title/beginning of the article?
  • Can I write my own unique and compelling social message to accompany this piece of content?
  • Is the content easy to read?

Seems like a lot of work? Well, I’m not going to lie to you, it is…

But these simple steps can help you keep identify and keep track of a few reliable sources that can help you curate top quality content for your social media networks.

The truth is, you may need a qualified hand to manage your content curation and social media marketing. I am here to help you with that, so why not get in touch today?

contact-shuriken-today

Filed Under: Digital Content, Digital Marketing, Social Media Tagged With: content curation, digital marketing, social media

Primary Sidebar

Recent Posts

  • August 2021 Tax And Accounting News: All You Need To Know
  • Exclusive Probians Offer
  • Tax & Accounting Questions Answered Free for Probians
  • Government support for your business
  • Succession Planning for Small Businesses

B1G1

“Imagine if every time you made a step forward in your business, it had an unimaginable impact on the lives of others…”

Footer

Services

  • Company Setup
  • Education
  • Finance
  • Insurance
  • Bookkeeping
  • Tax and Accounting
  • Cloud Accounting
  • SMSF
  • Advice
  • Business Structure
  • Wealth Management
  • Business Valuations
  • Digital Marketing
  • Shuriken International
  • Events

About

Shuriken is at the forefront of accountancy, providing clients with a broad range of services, coaching and mentoring.

Contact Shuriken if you want to launch or grow a business or if you want to get a clear action plan on how to achieve your financial goals. We can help with benchmarking, cashflow forecasting, payroll and much more.

Learn More

NSW Business Chamber Member

Contact Us

Sydney CBD

T: 1300 886 066 or (02) 9114 8544

Hornsby

T: (02) 9485 3400

Dural

T: (02) 9651 2288

Endorsal

  • News
  • Events
  • FAQs
  • Contact Us
Terms of Use Privacy Policy Disclaimer