There are some really important things you need to know before you start your business in order to have that business. Shuriken CEO Andrew Jeffers discusses the things that can make or break your business:
Do you have a product? …So what?
The first thing you need to do is have a product, but that will not suffice.
Have you got something that satisfies a need for your particular target market?
Before you even think about going and providing that product to somebody, make sure you are really good at it. Nothing speaks louder than proficiency in particular of what you are trying to do.
Reference sites are a fantastic way to try and get some more business, particularly if you have a really good product and you do it really well.
Who are you trying to sell to?
To sell your product effectively to someone who really wants it, you need to know who you are selling to. So it is really important to understand your target market.
Nothing speaks volumes than you doing an amazing job for your client or having an amazing product. That will refer you to everybody under the sun.
[ctt template=”9″ link=”lqDya” via=”no” ]Nothing speaks volumes than you doing an amazing job for your client or having an amazing product.[/ctt]
Likewise, if you do a rubbish job, they more than likely will tell more people than when you do a good job.
How Andrew Jeffers started a successful business at the age of 14
“I started my first business when I was about 14,” remembers Andrew Jeffers. “What I used to do was mow people’s lawns and wash people’s cars.
“How it all started was that I used to do stuff for my dad. I used to mow our lawns.”
“All of a sudden, one of the neighbours said to me, ‘I’m going away on a holiday. Can you mow my lawn?’ He saw how well I did my dad’s lawn; he saw how long it took me and how I used to clean up, so that was a point of reference.
“I did his lawns for a couple of weeks and he gave me five times what my dad was paying me, so I established what the actual market rate was. I then realised that I had a product – thanks, Dad! – and I started going around to the neighbours in my vicinity.
“I didn’t have a flyer, I didn’t have brochures, I didn’t even have a mower. But what I did was go to the person next door and I would offer my services saying, ‘Hey do you remember Bruce who lives 2 doors up? I did his lawn and I did it while he was away. If you want, you can go and have a chat with him.”
By doing a good job, by knowing your area and your customer base and by having a reference site, and at the end of the day doing an amazing job, you can build, grow and develop your business.
You don’t need to wait for the website, for the lawn mower or fancy brochures. You just need to start your business, understand your audience, and just do a good job.