Are your Facebook ads bringing the results you were hoping for?
If your answer is No, you’re in the right place.
Facebook ads offer an amazing opportunity to find the right audience for your business with only a few strategic clicks.
Whether you are an independent professional who wants to get the recognition your brand deserves or a business owner who wants to find a broader audience for your products, Facebook ads can make it happen.
However, deciding to create a Facebook ad and creating a successful ad campaign may not be as closely linked as you may hope.
The good news is I have 5 tried-and-true tweaks to improve your Facebook ads right now. Stick around, it will get even more interesting.
1. Give your ad some time
Let’s get one thing out of the way right now, shall we?
You will rarely have success right away with a Facebook ad campaign.
I know it can be frustrating and stressful to spend time and money creating a campaign without being sure it’s going to work. In order for you to identify whether the ad is successful you need to have patience and give it a little time.
Tip: Give your ad at least a week to work its magic.
After this minimum time frame, you can make any changes you want to your ad. But make sure your changes are based on the data you’ve received. Don’t go in blindly.
Other key elements you should consider before making any changes are your campaign goals and budget. Any tweaks on your ads should be centered around these components.
2. Timing is everything for your ad
Pulling your ad too soon can be as bad as letting it run for too long.
The truth is, we are exposed to an immense number of promotional content every day. This is why it is easy to become fatigued or overexposed to promotional messages that appear too frequently.
This overexposure causes a sort of blindness. You certainly don’t want people to become blind to your ad. Or even worse, become so sick of it they hide your ad from their feed.
What can you do to prevent a user’s overexposure to your ad? You check your ad’s frequency.
- First of all, find your feedback score in your Facebook Ads Manager.
- Click the Columns drop-down menu
- Select Customize Columns
- Under Performance, you will find Frequency
Tip: You can try changing your ad when the frequency is around 3 to 5.
3. Use Audience Insights to your advantage
Think of your Audience Insights as the Holy Grail of your Facebook page, instead of a bunch of boring numbers.
Here you will find valuable information about your audience. Information that will help you not only get to know your audience better but also improve your ad’s targeting potential.
Tip: Before you continue creating a Facebook ad go to your Audience Insights and analyse whom you’re actually targeting by testing a few different terms (for your ad’s targeting section).
- Go to Ads Manager, under Plan you’ll find your Audience Insights
- Type in your target interest into the Interests section
- Click the Page Likes tab to discover more about this audience.
4. Create an optimised landing page for your ad
When people click on your ad, where do they land?
The most common answer to this simple question is, “my website”.
Here’s why this is not a good idea.
The user clicks on your ad because they want to get a specific product or service you’ve just advertised. Instead of getting that product or service, they get to a website where they have to spend a significant amount of time searching for it. This is the best case scenario.
The worst case scenario (and in most cases, the reality) is they just close the page altogether. They never bother searching for the product you’ve just advertised on a website they’re not familiar with. Time is of the essence when you’re online.
An optimised landing page will help people find your offer/product/service much easier. Make sure you have a clear, concise and catchy headline, include a subtitle and an irresistible call-to-action.
Find out more about how you may be sabotaging your calls-to-action without even realising it.
[ctt template=”7″ link=”e7v80″ via=”yes” ]Tip: Make sure you optimise your ad’s landing page for mobile. About 90% of Facebook users their smartphones to catch up with their news feed.[/ctt]
5. Test different copy lengths for your ad
Most people are under the impression that a short ad copy will perform better than a longer one. The truth is there’s no clear data to prove it.
One thing is for sure though, the length of an ad copy may vary depending on the industry. This is why you should test with different copy lengths when creating your Facebook ad.
The most important thing to remember when writing an ad copy is that the message should relate to your target audience. Quality copy is what will ultimately determine whether a person clicks on your ad or clicks away.
Don’t forget the image! Your ad will need a quality image that will catch your user’s attention. Why?
Let me put it this way, image is what entices and hooks users, copy stimulates an emotional reaction and the CTA will facilitate the action. This is the perfect trio for an efficient ad.
You may also be interested in: Why Is 2017 The Year For Snapchat Stories?
When it comes to Facebook advertising, there are no set in stone methods that will guarantee your success. After all, social media is not about a set of rules you need to follow. If it were like this, it wouldn’t be nearly as fun as it is.
When you create your Facebook ad be creative, authentic, brave and always experiment. This is the only way to success when it comes to social media.
Ready to experiment with your own Facebook ads?
I can help you find the right strategies and social media channels for your content marketing strategy. Let’s get in touch now.