All retail businesses strive to “offer great customer service”, but what does this mean in practice? Below are some ideas on how you can serve shoppers better.
The great thing about customer service is that it is something you can work on today, unlike external factors that impact sales.
Try the following in your store:
- Remember your regulars – Get to know your regular customers. Greet them by name, ask them how their previous purchases have worked out, and strike conversations based on common interests.
- Educate your customers – If you take the time to educate customers before they purchase, and tailor your recommendations to their needs, your shopper is more likely to leave happy.
- Offer a sincere greeting when they walk in – Great customer service starts the moment people walk through your doors. Make an amazing first impression by coming up with a solid greeting for your customers. Avoid cookie-cutter messages like “Can I help you?” Instead, tailor your greeting or grab the opportunity to serve and get to know them better.
- Cheer them up – Customer looking a bit down? See if you can cheer them up. Sometimes, this can be as simple as smiling at them and giving them a sincere compliment. Other times, you could crack a joke or tell a story to cheer them up. The right approach varies from one customer to the next, so get creative with your actions.
There are tons of ways to make your customers feel extra special.