It goes without saying that having a business website is essential. It is often one of the first points of call for potential leads and existing clients. First impressions count. However, it’s not just the website that potential clients will see when they search for you online.
The way you represent your business online will be visible at a first glance, whether we’re talking about social media, business listings or search engine results.
Online brand consistency is key
And your brand goes beyond having a nice logo.
Ask a design company to create your brand and they will give you a logo and a business card. As a web development agency, and they will build you a website.
At the end of the day, you have to ask yourself, “How will my brand be represented both in the online and offline world?” And you soon realise… a logo and a company website is not enough.
Online, your brand translates into your digital marketing strategy: the tone and messaging in your articles and social posts, the design of social graphics and, ultimately, the way you make people feel about your business which makes them want to engage.
That’s what sells.
Real brands have a personality
At Shuriken, our goal is to bring your online branding to life, whether that happens through your website, the quality and consistency of your social presence or the trust developed through your business listings.
We ensure your business is presented in a professional way that gives you an upper edge from the competition. Thus, your brand comes across as being a high level, professional entity that inspires trust.
Do you have an online presence, or are you just getting started?
With digital marketing, it all begins with the creation of a powerful brand that engages the right audience. Here is how you can engage Shuriken Digital depending on your situation.
>> Refreshing the brand of an established business
Companies that have been around for a while can sometimes find themselves in need of a ‘refresh’ when it comes to their online branding and setup.
We begin the process by interviewing the key stakeholders of your business. This provides us with vital information to conduct competition analysis and extend existing brand guidelines to include the way your business is represented in digital marketing.
Once this has been completed, we will conduct a website health check to determine if your current website ‘makes the grade’ in terms of SEO (Search Engine Optimisation) and effective design. If you have a business website that’s more than a few years old, chances are it looks dated and may not be mobile responsive.
We update your social media branding, produce a professionally produced brand video, give you custom created content videos you can syndicate through your channels and more.
>> Developing a brand from scratch
Whether you are launching a new company, product, or service, you need to ensure that you are well positioned in the market to represent your core message and values. If you are looking for a professional, custom brand image, you are in the right place.
First, we create a comprehensive brand guideline document that takes into account the way your brand is represented in print and in the online world: what the brand says, what it does, how it does it… all is professionally incorporated and fully personalised for your business. It is a combination of verbal, visual and emotional attributes that define your company’s identity and set it apart.
We will then work with you to cover everything your new business needs, from logo and stationery design, website development, social media setup and optimisation, business listings, and more.
Contact us today to benefit from a free 20 minute consultation with our digital marketing expert Fiona Soutter. She will explain how to establish your brand in a way that it will stand out online and bring you more clients, consistently.