Are you up to date with the latest digital marketing trends in 2018? Which marketing strategies should you keep and which should you get rid of?
Lucky you, because in today’s article you’re going to find some great answers to your questions about the future of digital marketing. Let’s find out which are the digital marketing trends in 2018 you can’t miss out on.
1. Content stays King
It seems like content won’t be dethroned in 2018. Great news, right?
However, content marketing is going to shift its focus towards offering personalised user experience in 2018.
This means the goal of content marketing is going to focus on smart content. Or content that is intelligently crafted to fit different types of customer personas. One-size-fits-all isn’t going to cut it anymore!
Which types of content should your digital marketing strategy include?
Digital marketing trends in 2018 say videos. They are appealing, engaging, easy-to-follow and they are amazing at stirring all the right emotions in your audience. Videos are also easy to adapt to a multitude of topics. Give visualisation a try in 2018, it’s going to be worth it!
Storytelling is another smart content strategy that’s going to trend in 2018. Whether you choose to tell your stories through images, videos or clever words, storytelling will prove to be a powerful. Don’t be afraid to use your creativity next year and make stories an important part of your brand’s content marketing strategy.
Watch this video to see how Airbnb used storytelling in an emotional and clever way to promote their apartment rental services.
Tip: Don’t settle for any type of content, focus on delivering smart content in order to keep your brand moving in the right direction.
Focus on delivering smart content in order to keep your brand moving in the right direction.
2. Create smart native ads
Another digital marketing trend in 2018 you won’t want to miss is native ads.
Your ads next year will need to be smart and match your website content in order to become effective for your audience. The secret is to make them blend in instead of disrupt your user’s’ experience.
Why are native ads so effective?
Your audience won’t identify it as promotional content but as part of your usual content. Smooth, isn’t it?
Forget about disruptive ads, they don’t work. If you want to offer your audience a personalised online experience then try native ads. They will not only help you achieve your goals, but it will definitely pay off in the end for both you and your audience.
Here’s an amazing example of a native ad campaign Netflix made in collaboration with Wall Street Journal to promote their show, Narcos. Brilliant, right?
You might also be interested in: 5 Tips On How To Make Your Call To Action Irresistible
3. Transform your customers into influencers
Make it your goal this year to turn your loyal customers into your influencers.
How can you do that?
By being vigilant to your customers’ needs. As long as you provide your clients with useful, practical and relevant solutions to their problems, they will fall for your brand.
Tip: Make sure you listen to your audience first.
I’ll let you in on a little secret, positive word-of-mouth is still one of the most powerful strategies for brand awareness. Once you have your team of loyal customers, promote them to brand influencers. Give them a good reason to talk about your brand.
I’m sure you’ve heard this before, sharing is caring.
Here’s a foolproof guide on how to efficiently collaborate with influencers. Discover Why Working With Influencers Can Be Exactly What Your Brand Needs
4. Focus on the correct digital marketing data
It’s going to be one of the digital marketing trends in 2018. Accurate data will help you, as a brand, offer real-time and relevant feedback to your customers. It’s exactly what your customers want and need.
Here’s another precious tip: identify the right digital marketing tools for the type of data you need feedback on. That’s how you can make sure you’ll focus on the correct data for your digital marketing strategy.
Why is data a crucial part of an effective digital marketing strategy?
Since 2018 is going to be the year of personalised content, segmentation marketing and native ads, you’re going to need all the data you can get. Generic content and marketing strategies aren’t going to cut it anymore.
Tip: Be on the lookout for digital marketing tools that can improve your data reporting and get you focused on the correct data for your digital marketing strategy.
Is your digital marketing strategy ready for 2018?
I can help you get it ready… fast. Here’s a good rule of thumb when it comes to brands and online businesses: there’s no such thing as a generic solution. Each brand has its own vision and style. I can help you find and emphasise yours. I’d love to get in touch to discuss specifics!
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